Written articles have advantages: the reader can come back anytime to look things up quickly (specs, box content etc.). But a reader has to be attentive to extract and digest the information.

YouTube is more “eye candy” and easier to consume, but once the clip is over, it is water down the bridge. The information is buried and hard to find again. There is also more style over substance in YouTube, window dressing and marketing play a much bigger role, simply because videos attract much larger crowds than write-ups. Many YouTubers are first and foremost influencers.

We at audioreviews.org see ourselves as tech geeks on one hand, and as consumer advocates on the other. We like the intellectual challenge of writing and we want to have fun. The written medium fits us better. I first used YouTube for unboxing spoofs, as unboxing is marketing and irrelevant for the performance of a product. My co-bloggers did not follow suit, so I have remained the blog’s only YouTuber and pose in character as “Dr. Schweinsgruber”…a name that goes back to 2010.

You have to structure a written review, you have to lay out your arguments, and you have to give good reasons to back up your conclusions. In YouTube videos, you get away with rambling as long as you can distract from your lack of depth with optics.

This does of course not mean all YouTubers lack substance or that reviewers with fancy setups are bad. But window dressing is not necessary at all considering that superstars such as Steve Guttenberg of the Audiophiliac Daily Show and, previously, Tyll Hertsens of innerfidelity lead the pack without it.

These guys are down to earth, it is entirely their knowledge and trust that attracts crowds. They are true role models. But they have been around for decades, maybe even for centuries. It obviously takes time to create a relationship with your audience.

So how did I approach YouTube? Really cluelessly but very enthusiastically – and on a shoestring budget.

I used an iPhone SE (first generation) without even a Tripod, and deployed the microphones of the remotes in earphone cables (Focal Spark worked quite well), had no artificial lighting…and all that in the worst lit places of the house. My videos were grainy and sounded tinny. And the crowd stayed away. No surprise.

I then ordered some microphones (partially financed by you Paypal supporters – thank you very much), a phone rack, a stand, some LED lights…and I started moving around the house to find the perfect spot. It took some time until I found my current setup. Now we had good sound and ok picture quality.

And the viewers still stayed away.

On the other hand, our blog has taken off and is attracting more and more interest.

From the start, I have based my videos on my written reviews, which can be a bit of double dipping. But you, the reader, can always look things up in the respective article – very fast. And I try to keep my videos below 8 minutes, which should be enough to convey the message.

With my academic background, I will always prefer written reviews even if this genre attracts less attention than moving pictures. As a consolation for us blog writers, an attentive reader has more depth than the average YouTube consumer.

The future looks bright and I will become a better YouTuber with time. Please subscribe to the audioreviews.org channel and push the like button. For now we remain “the world’s smallest quality Youtube channel”.

Until next time…keep on listening!

THE LAST FOUR YOUTUBE VIDEOS

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The post Our Evolving YouTube Channel – An Update appeared first on Music For The Masses.

We thank: Acoustic Effect, ADV, Akoustyx, Apos Audio, Azla, Bill Barraugh/Audiotiers, Blon, Cozoy, CVJ, ddHifi, Dekoni, Dunu, EarMen, Earstudio, Hifigo, iBasso, ifi Audio, KBEAR, Keephifi, Moondrop, NiceHCK, Opa Audio Store, Sennheiser, Shenzhenaudio, Shozy, Smabat, Tempotec, Tronsmart, TRN, Vision Ears, V-Moda, Wooeasy Earphones Store, and Yaxi.

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Our blog audioreviews.org has been growing and growing and getting technically more proficient all the time. In his video, Dr. Schweinsgruber shows you some tips and tricks how to optimize using it. You will be surprised what you have missed in the past.

You find all our videos on our audioreviews.org YouTube Channel. Please click on the image below to get there – and then subscribe to help getting it of off the ground. Thank you very much!

Contact us!

The post Exploring audioreviews.org Properly – A How-To Video To Get The Most Of Our Content Fast appeared first on Music For The Masses.

But if you expect fancy production with perfect lighting and wonderful soundtracks, you will be disppointed. I am a scientist and will analyse an given product for its quality, usability, and technical, sonic, and practical capabilities.

audioreviews YouTube channel: https://www.youtube.com/channel/UCWSxkiPzwt3BVGJyzArjF4A

I tend to say: YouTube videos are by people who cannot write for people who cannot read. Well, we do these things synchronously, I will write more concisely than ever…and I will compensate for my poor cinematography with our “audio porn”, our pages of pure technical photography, which you can use in visual support of any video.

So, all you need to to is subscribe to our YouTube channel, and you will get the latest videos delivered right into your device. Well, kind off.

Hope to see you soon.

Keep on listening!

The post We Are Now On YouTube appeared first on Music For The Masses.

Doubt exists that TRN T1 “Tiger” does not have ALL 8 cores connected to the jack (it means TRN selling fake 8-core cable). The two-part video documents a brand-new TRN T1 cable being dismantled, from start to finish, to show the inside cores are INDEED soldered to the jack and are all good.

WARNING: You may fall asleep over these two videos!

The post Dissecting The 8-Core TRN T1 “Tiger Cable” appeared first on Music For The Masses.